How to Brand Yourself Online
Branding yourself on the Internet today can be difficult to do because there is so much competition. The World Wide Web has millions of people of the same professional who are all trying to brand their services and their businesses to get ahead. With some continuous effort and the right Internet marketing strategies you’re going to be able to market you’re business or yourself to your target audience and you’ll be able to get the results that you desire. The first thing you want to do is determine the name that you want to go by, whether it is a professional name or nickname. Remember that this is going to be the brand that you’re creating.
Registering a domain name is going to be one of the most important things that you do, and if possible you want to get your name into the domain name. This is going to help people remember the name of your website and it’s going to help you with SEO optimization. If you’re creating a brand that doesn’t need to be personalized then avoid using your personal name. This way you can sell the site or brand at a later date when the brand is large and established.
Build the site to perfection, even if you have to pay to have this done. You want to have high quality content that is going to interest people and increase traffic, while also applying all SEO tactics necessary. This site needs to be easy for users to navigate through and attractive to the eye. All contact information needs to be on the site along with the information that consumers are going to want to know. There are many professionals who can create a great site and that can also maintain the site if you don’t have the time or if you’re unable to do this on your own.
Have a professional logo created for your domain and also for any other sites that you’re associated with. For those who cannot do this yourself it’s worth the money to pay to have someone else do it for you. A personalized logo is going to help you establish the identity of yourself and your domain, and this can make a great first impression. You’ll also need to create a personal signature that goes at the end of all of your emails, text messages, blogs and more. This signature is going to be how people recognize you, and this way someone always knows how they can get ahold of you.
Launch your social media pages. There are over 840 million people on Facebook alone and half of those people log onto their accounts every single day. Not only do you have to have a Facebook account but you’ll also want to have a Twitter and LinkedIn account as well. Create your personal page to reflect your business ambitions or your brand, and also create a fan page for the brand that you’re evolving. Once the pages are set up you need to make sure that you connect them to the company website and link everything.
Linking is going to be one of the best ways that you attract traffic to your site and to brand yourself. You need to be posting in forums all over the website and also to blogs and other sites. Creating links that are going into your domain and also that are linking out is going to how establish your domain’s presence on the web. This is something that has to be done a lot and it has to be done often, putting links all over all the time. You may also want to contract this out if you don’t have the time for it yourself.
Buying in to emailing lists where your domain and brand is emailed out as advertisements to consumers every day is also going to be important, and this is how you’re going to get a lot of traffic to your domain. These lists are composed by Internet marketing firms and you create the newsletter or message that you want to go out and you decide the number of people that are going to receive it. This is one of the most effective ways of marketing that you can use.
Creating a Youtube channel is another way to start establishing your brand. This is popular site that has millions of users every day and many people would prefer to watch a few short clips or documentary’s then read through a website or blog to get information on a specific brand. Like the other social media sites you’ll have to update this on a regular basis with new posts and new videos. Linking these videos into your posts and to your site is also going to help you gain rank with the search engines.
Once you’ have established all of the above you want to have a press release to talk about the launching of your domain and what it’s all about. You can submit this to many different article directories and you want to put it on all of your social media sites. You have to start marketing to all of your colleagues in the business and everyone that you know. This is how you’re going to launch your domain and start to gain presence on the Internet. Not only do you have to do this online but offline also to be successful.
Handing out business cards and putting ads in the paper or signs around your local area and other areas is also going to help you gain popularity. You need to expose your domain name and address to as many people as possible. You may want to do public shows and motivational speaking and other public events to draw attention in your own community, and also post these different videos on your YouTube page as well. Once you’ve officially launched your brand you’re going to have to recruit others to help you keep up with the maintenance of your site and domain.
Branding is going to require constant attention and work. New content has to be posted on the Internet every day, with links and backlinks and keyword. Someone has to monitor the brands reputation on the Internet as well to be sure that there aren’t any negative blogs or forums, and if there is they have to do damage control. Money is going to have to be spent on advertising and the work on social media sites is a daily activity that is necessary. There are so many different ways that you can advertise online and you have to make sure that you’re taking advantage of all of them.
After you’re starting to establish yourself and you’ve gotten some attention and presence on the web you have to make it clear that your brand is the elite option for consumers. Writing an eBook, providing tutorials, and branding yourself as a professional is going to help you gain even more success. There are a lot of things that you have to do to brand yourself on the Internet but with the proper marketing skills and the time and effort you can be sure that you’ll be successful.